What competitive advantages would Amazon have over Wal-Mart Stores in Assignment

What competitive advantages would Amazon have over Wal-Mart Stores in doing business outside the United States - Assignment Example Wal-Mart is the second largest employer in the world. It is one of the most important organizations in the world. Its annual sales stood at $419 billion in 2010 (Roberts & Berg, 2012, p. 2). Its goods and merchandise products are sold to both the upper income level and lower income group people in US. The chief motto behind Wal Mart’s success is that it offers goods at unbelievingly low prices to it customer. Efficient logistics and inventory and by using the concept of just – in- time Wal-Mart became a world leader in retail market (Roberts & Berg, 2012, p .144). Amazon that was founded in 1995 was honored by Business Week in 2009 with its customer service award. It created a new way of shopping by placing orders over the e internet. Amazon is listed in the fortune 500 companies with revenue more than $19 billion. Customers were highly satisfied with the service and the timely dispatch of its goods (Dunne, Lusch & Carver, 2010, p.529). Amazon began its business b y sel ling books online. Presently Amazon offers songs sample of songs for the convenience of the retailers to hear it from their computers. It also offers a unique facility known as mass customization where in a previous customer is shown a page of listed books and other goods catering to the customers’ choice and preference (Ander & Stern, 2004, p. 75). Literature review Amazon and Wal-Mart have expanded their network of retail chains outside US recently. Amazon has set up its retail stores in countries like China in 2004 and India lately. It latest venture outside US was in Brazil. It expects to set up a digital book store in the country (Israel, 2012). It wishes to cater to the kindle e- reader and publish books in Portuguese as per the demands of the publishers and industry of Brazil. Amazon’s strategy to launch a digital book store would be a good strategy as far as the infrastructure system in Brazil is concerned. In Brazil, the infrastructure system is poor and the t axes implied are high. The biggest advantage Amazon would have in setting up a digital store in Brazil is that it will help the people in saving money and cut the expenses made on paying high duty taxes. This move is directly with the mission and vision statement of the firm which is to become a leader in low cot strategy. The online retail market in Brazil is expected to grow at 25 percent from 2012 onwards so it provides the golden opportunity for Amazon to penetrate the market now. The strategy adopted by Amazon in Brazil is to sell its popular kindle model at a price lower than its competitors. It has also entered into contracts with publishers to set up a portfolio of 10,000 digital books. Now, this strategy adopted by Amazon can prompt other competitors to set up their base in Brazil too (Israel, 2012). The paper next discusses the case of Wal-Mart next when it tried to set up its stores there in 1995. In 1995, Wal-Mart entered Brazil and opened its chain of retail shops (Dola n, 2004). But it failed to be successful as was reported in the article Latin America: Bumps in Brazil  by Kerry. A. Dolan. It had 25 shops and was the sixth largest retailer in Brazil but compared to it the rival firm then Companhia Brasileira de Distribuicao which had 499 shops , Wal mart failed to a large extent because of their failure to increase acquisitions. There were problems with the distribution system too as customers had to wait for long hours to get their products. In March 2004, Wal mart purchased 118 Bompreco stores but it was located in the poorer section of

PERSPECTIVES ON EFFECTIVE LEADERSHIP BEHAVIOUR Case Study

PERSPECTIVES ON EFFECTIVE LEADERSHIP BEHAVIOUR - Case Study Example Though a questionnaire is an appropriate research tool to measure leadership behaviour and its impact on the organization, it does have limitations. These limitations include response bias, which involves stereotypes or favoritism shown toward the leader by the respondents that can distort results. There may also be social norms that exist within the organizational culture that have established a leader is effective even though such effective behaviours have not been observed personally by respondents. Therefore, the respondents may provide information within the questionnaire format that they believe will satisfy these social norms about the leader. There may even be problems with reliability with the research instrument, the questionnaire, that is not developed with questions that accurately measure what is intended to be understood. Causality is defined as a cause and effect phenomenon where situation x occurs as a direct result of activities stemming from situation y. When measur ing leadership, causality might be whether leadership behaviour x has a direct impact on employee motivation y. Consider the following: An organizational leader is using a questionnaire format to determine whether motivation is being negatively affected by improper leadership. Correlations are being sought in relation to the respondent information returned from the research tools.

Foraging and Nutritional Ecology of Primates in SE Asia Essay Example for Free

Foraging and Nutritional Ecology of Primates in SE Asia Essay There are foods of various kinds that fit the foraging and nutritional needs of primates in SE Asia, these primates in question use the foods to extract carbohydrates, proteins, vitamins, fats and minerals. We look at the impact of the environment on these primates for there foraging and nutritional needs. We also observe systematics, their distribution, their genetics, their anatomy, their physiology, their ecology and conservation. Some of these primates, to observe and study are wood antelope and fossarial leaf rat. Availability of the plant species and their evolutionary history comes in and also cell theory is also looked at, fossil history is also looked at to some extent, and the whole work becomes interesting (Balee, 1998, 25) The foraging needs as well as the nutritional needs of primates are much varied due to the special needs of that particular primate. In most cases they need food to provide them with energy for growth, reproduction, movement and even at rest (the basal metabolic rate). Once the food is ingested it travels inside the body of the organism or in this case the primate and once assimilated into the blood stream it passes through a process called respiration and the energy needed for the body is obtained, Normally, when the primates are still as infants, energy is really needed for their growth and development and as they mature their energy requirement tend to increase and thus the need for more food (Balee, 1998, p. 68) As for the wood antelope and the fossarial leaf rat they normally have a special kind of bacteria in their guts, which helps to digest cellulose. This is because all the types of food the rely on have cellulose as one of the components and since other components are digestible, cellulose is not digestible and so the work of this special kind of bacteria comes in. The wood antelope feeds on the grasses, shrubs and bushes, which contain cellulose, and the fossarial leaf rat feeds mostly, if not exclusively on leaves of certain trees, bushes and shrubs and so they also contain cellulose. So this particular bacteria plays a very important role in the lives of these primates (Govbson, et el, 1998, p. 100) The extraction of carbohydrates, vitamins, fats, proteins and minerals normally occur through some other body metabolisms, which also play a very important role in the growth and energy requirements of these primates. The extracts are also used in the bone formation, in this case proteins are used for this purpose and the minerals and vitamins are used for important functions in the bodies of the organisms (Leyh, 2007,p. 150) In any ecological systems there is competition among organisms for space mates and food. All these things that they compete for depend in one or another with the energy available. For instance, if an organism is to get an adequate space for himself, the organism has to fight for it and unless he is strong enough, it cannot be easy for him to get it. It is more of the survival for the fittest and death for the unfit. Only the fittest is this case can survive. When it comes to competition for mates this one also depends with the idea of having enough energy for mating with as many mates as possible for the male, and having enough energy of bearing the pregnancy and being able to deliver in the case of the female. It is also another case of survival for the fittest Another thing that these primates, especially of the same species must have enough and adequate food for them, those who are capable of getting food survive, while those who do not get die. This is also another good example of survival for the fittest and death for the unfit. Charles Darwin first put this forward in his theory of evolution of species (Kenzey, 1997,p. 15) Migration of the primates in question is one important area to look at. For an organism to migrate like in this case the wood antelope must ensure that they have eaten enough food because of the long distance, which may be required to be covered. Migration normally occurs due to climatic changes, which may lead to scarcity of food, mates and poor or harsh environmental condition as such the organism is forced to migrate and look for a more favorable place to start life a fresh. (Balee, 1998,p. 250) In this case, migration does not make it possible for the primates to start eating different foods, what happens is that they go at a place with similar foods and nutritional needs which suits them. If this idea of starting to eat different foods could be true then it would have been brought through evolution. The primates in question would have evolved a natural mechanism of adapting to different forages and nutritional needs; and it is the only known ways for the different mechanism to have been possible. This idea of evolution is very important in many ways, the first and most important case is this of the availability of the plant species, which provide food for the primates. Another is the cell theory, which gives room for the availability of certain organelles necessary for the type of environmental or ecological situations in which these primates in question find themselves (Caro, 1998,p. 341) These primates have therefore adapted certain special ways through which they use to survive in their environments. One important thing is that they have sight. This importance of sight comes handy to see their food or forages. And also being able to spot their enemies. The adaptation is evolutionary connected; and the nutritive values of the forages of these primates go together with evolution. The influence of forages availability on the primates in question, on their sociality and reproduction is another crucial factor to consider. The fact that these forages are available within the environment of these primates shows that, they are influenced a great deal on their sociality and reproduction. In the first place the population of rats tend to be higher than that of antelopes, because of some factors, which we can consider, for one the rats are smaller in size and thus can occupy a smaller space with just a very large population of them. And secondly their evolutionary mechanism suits them to be many in number than the antelopes. These antelopes consume more food and therefore are naturally fewer in number. Therefore food is a limiting factor in the population of these primates in question (Campbell, 1995,p. 120) Therefore in studying the population of these primates in question the factor of availability of forages is very important in deed. It determines the reproductive tendencies and also their presence in a given environment. Their daily habits are also affected. Their natural anatomy and physiology evolve according to available forages. This factor should always be put into consideration when dealing with systematics of these primates, if one is to be on the safe side (Caro, 1998,p. 350) Apart from the availability of forages for the nutritional needs of these primates one must also consider a depth the evolutionary tendencies. These primates have body structures suitably adapted for their functions. For instance, they have legs, which help them to run, from their enemies or rather predators, and also these legs help them to reach their foods in good time. (Caro, 1998,p. 50) The nature of their energy requirements is such that they function up to the time when they are required to rest, this is where the Basal Metabolic Rate (BMR) comes in. The bodies of these primates function such that they must relax or have a rest. This is usually at right. It is common at night. As rest remains necessary and so is the regulation of the available food. The leaves are given time and room to grow and mature again. When the food becomes abundant, these primates tend to increase their population, which leads to a very high competition for food, and so there are those who die in the process especially when food becomes scarce (Campbell, 1995,p120) The food available to these primates is also connected to their evolutionary tendencies. One will find that always there will be certain kind of trees shrubs or bushes where certain primates are found. In this case, some species of trees, which tend to produce leaves in plenty, will found where certain primates are found. This is important because it contributes to the importance of the food chain. As such certain animals will also be found there in plenty especially in this case, those animals which feed on wood antelopes like the lions, cheetahs and leopards will always be found in these environments. The case is the same with those who feed on fossarial leaf rats. (Gouldey, 2007, 200) As such the foraging and nutritional ecology of primate in South East Asia recently important and complex as it looks. The fossils found in some places always have evolutionary connections with some primates . The fossarial leaf rats have some bearing of connectivity with the domesticated rats and some animals of lower form. As for the wood antelopes they show some similarities with some animals of both lower form and higher form. The analyzed cases are very important as they contribute a lot of information to those who study the fossils; and the whole field of study becomes interesting. This clearly shows that the evolutionary connection of fossils and the organisms in question is true and reliable. The primates then must have evolved in a special way, where they have teeth for chewing their food or forages; their elementary canals are also highly specialized in performing their functions. Mammologists should come up with better methods of studying the organisms in question, since there is a lot to show and inform those who are interested. In the case of the organelles of the cells, when the energy requirement is high the cell tend to have a lot of mitochondria, which help in the respiration process. But all this is not important if the food is not available. Therefore the special way through which these primates have evolved with time to be where they are and eat what they eat shows a very interesting field of study(Caro, 1998,p. 400) As we consider more about these organisms, more information on theories should be properly compared and observed in the practicals so that the scientists or rather the mammologists should always compare with accurate and reliable information. The mammologists have always shown that the foraging and nutritional ecology of primates is an important field of study. As it provides us with some vital information concerning human beings, since human beings are also primates. Therefore the whole of these primates in question when properly studied, we tend to get some useful tips about us human beings (Balee, 1998,p. 650_. The nutritional needs of these primates may be varied with that of human beings, but they all belong in the same Kingdom and Phylum, as they have a lot of similarities than differences. These similarities are due to evolution. All the same, they play a very important role in the foraging habits of these primates, which are exclusively found in South East Asia. In this case it is important to note that energy and food are both important; one cannot be there without the other, in other words food is energy, and energy is food. The food chain of the primates in question in South East Asia goes on and these primates become healthy and thrive. Their habits are maintained and the value of food remains crucial. Finally, the foraging and nutritional ecology of primates in South East Asia is notably very interesting; therefore a lot of money should be invested in the continuous research in this spectacular part of the world. . Bibliography Balee, W (1998), Advance in Historical Ecology; Columbia University Press. New York Campbell, B (1995); Human Ecology; The Story of our place in Nature form Pre history to the present.Adline de Gruyter New York. Caro, T, (1998); Behavioral Ecology and conservation Biology; Oxford University Press; New York. Gouldey, M Mahar, I (2007) Floods of fortune; Ecology and Economy along the Amazon Columbia University. New York. Govbson, S, et el (1998); Ecology; Oxford University Press. New York Kinzey, G. W (1997); New World Primates Ecology, Education and Behavior. Aldine de Gryter. New York. Leyh Jr, G (2007); Tropical Forest Ecology. A view from Basso Colorado Island. Oxford University Press. New York.

The Problems And Solution Of Hacking Computer Science Essay

The Problems And Solution Of Hacking Computer Science Essay Its crystal clear that hacking is one of the famous topics that the daily 80 million user of the World Wide Web search for, as whenever you type the word hacking on any search engine about 165,000,000 results appear only in a about 0.08 of a second. The English word hacking means re-configuring of a system to work in ways not served by the owner, which is probably illegal. Hacking doesnt only stop on hacking another computer, or someones account on social networks, however it can be hacking banks, websites, companies, etcà ¢Ã¢â€š ¬Ã‚ ¦.. . The biggest problem is that people do and cant be stopped by either government or IT companies is that people hack software and things without them knowing as a lot of people daily download software, music, movies, and games for free from random websites and its now considered a normal thing to do. On the other hand, what people dont know is that NOTHING FOR FREE, although these random websites give the people software and music for free, but when you click DOWNLOAD the owner of the website will easily know your IP Address and based on it he can hack your computer check your private files, take software, photos and a lot of things which will make for the owner of the personal computer a lot of problems in the future. Simply hackers seek to gain unauthorized access to computers to steal what we have stored on our computers, such as credit card numbers, bank account details, address books or other personal, financial or business information. The problem is how to make people stop hacking? Criterion B: The IT background of Hacking: Hacking is a very complicated method of accessing someones personal computer in an illegal method. There are 4 types to access those computer first Port Scanners second Malicious Programs third Vulnerability Scanners last but not least Password cracking. Computer cracking can involve port scanners. Port scans have some uses, as they test your firewall security and they scan random blocks of internet addresses once they find unprotected one. the malicious hacker may decide to enter your PC. Hackers use viruses such as Trojan horses and root kits, viruses, and worms to invade systems. Trojan horses they are designed to appear as a game or video but while downloading videos or games it automatically download Trojans which allow the hacker to gain access of the computer. A rootkit is a piece of software that can be installed in a similar way to a Trojan and hidden on the computer without the knowledge of the owner. Attackers may be able to access information, monitor the actions of the o wner, modify programs, or perform other functions on the computer without being detected. A virus is a program that continuously makes a lot of viruses and spreads copies of itself to all the programs and software and the computers in the same network. A worm is also a self-replicating program, it can spread copies of itself to other computers. It may carry random viruses as Trojans and much more, which allows the hacker to ruin the security of the computer and the anti-virus so he can enter the pc easily. The hacker will make note of the site, return at a later time, and hack into the network to search for vulnerabilities. A password cracking program guesses users passwords, whereas a sniffer program watches information passing through the Internet. The aim of using these computer hacking programs is to obtain usernames and passwords for unauthorized access. Criterion C: The impact of Hacking: Hacking effects can be categorized into three types; effects on individuals, organizations, economy and effects on countries. The most important issue to recognize is that victims are the only ones who feel the threat and effects of hacking attacks, and our duty is to inform other people about the danger of hacking to be cautious and alert which helps in preventing hacking attacks from happening. Based on some banks they state that there some people whom their individual information was sold and was used for bad purposes, and when they focused on the psychology of those people after they are hacked, they found out that they will always have the fear of being watched when they accesses internet , as their privacy has been penetrated. According to researches credit card details and passwords can be stolen causing financial damage to individuals added to that computer systems can be hacked causing the machine to stop working which will make people stop using e-banking. Companies and org anizations arent safe too as Hacking caused and still causing till the moment bankruptcy to plenty of companies, thats because companies are being hacked plenty of times which leads to the loss of customer confidence or belief in the security capabilities of the company. One of the big problems is that some companies hire hackers to hack competitor systems to steal precious information. Last but not least, some countries train hackers to hack other countries systems to damage their economy or to know their security news. Criterion D: Solution to the problem arising from Hacking: How to make people stop hacking? This is the first thing comes to anyones mind when he thinks of solutions for people to stop hacking. First countries should be role models for their citizens by stopping hacking other countries systems or at least dont make it so clear that they do it. Then they can make advertisements everywhere to encourage people to put Firewalls to prevent access to their computer from the outside, so that only those that they give permission to can connect to their system from the Internet. Effective and secure firewalls also ensure outbound control, watching for and preventing a Trojan, spyware or any other program from communicating out of their computer, unless they provide permission. Governments should encourage people to counter password cracking or sniffing, change Use complex passwords and make sure to change them on a regular basis, and operating system and other software should be patched as soon as updates are released. Maintaining the most recent ver sions of software and operating systems will help block hackers from getting through any vulnerability. All their computers should be running the most recent version of an anti-virus program. The program should be set for automatic updates to ensure the latest virus, worm and Trojan definitions. After doing so some hackers will give up so at least 60% will stop and the rest will be threatened by serious legal punishments.

New Teaching Methods for Nontraditional Students Essay example -- Non-

Missing Figures New Teaching Methods for an Untraditional Audience It is becoming more and more common to see older students, or nontraditional students (ages 24 and above), entering college campuses. "Nontraditional" students now make up 36% of the college population (Justice and Dornan, 1). Although some question older students ability to perform in a college setting, research has proven that nontraditional students actually perform better than the traditional students (18-22 year olds). The significant differences between the traditional and nontraditional student has prompted the question whether institutions need to alter their teaching methods to fit the needs of the nontraditional student. As the population of 23+ years old continues to grow in colleges and universities, many feel that the current methods are not intellectually challenging enough for these older students. Much of the data collected in research concludes that the institutions must respond to these differences in motivation and learning. Which means the faculty might soon be challenged to develop more comprehension-based approaches, which will use strategies to explain and apply the course material (Justice and Dornan, 7). This paper will review the unique characteristics nontraditional students possess, compared with traditional students. By pointing out factors such as motivation, coping skills, and learning styles, this paper will illustrate the differences nontraditional students possess for achieving their college education, and why it is important for higher education to alter current teaching methods. These characteristics will illustrate why it is important for universities to change current teaching methods to create an adequate learning ... ... Morris, Emily A., Peggy R. Brooks, and James L. May. â€Å"The Relationship Between Achievement Goal Orientation and Coping Style: Traditional vs. Nontraditional College Students.† Mar. 2003. LookSmart’s FindArticles. 23 Mar. 2004. . Munday, Leo A. â€Å"College Access for Nontraditional Students.† The Journal of Higher Education. Nov.-Dec. 1976, vol. 47. JSTOR. 23 Mar. 2004. . Richardson, John T. E., and Estelle King. â€Å"Adult Students in Higher Education: Burden or Boom?† The Journal of Higher Education. Jan.-Feb. 1998, vol. 69. JSTOR. 23 Mar. 2004. Wolfgang, Mary E., and William D. Dowling. â€Å"Differences in Motivation of Adult and Younger Undergraduates.† The Journal of higher Education. Nov.-Dec. 1981, vol. 52. JSTOR. 23 Mar. 2004. . New Teaching Methods for Nontraditional Students Essay example -- Non- Missing Figures New Teaching Methods for an Untraditional Audience It is becoming more and more common to see older students, or nontraditional students (ages 24 and above), entering college campuses. "Nontraditional" students now make up 36% of the college population (Justice and Dornan, 1). Although some question older students ability to perform in a college setting, research has proven that nontraditional students actually perform better than the traditional students (18-22 year olds). The significant differences between the traditional and nontraditional student has prompted the question whether institutions need to alter their teaching methods to fit the needs of the nontraditional student. As the population of 23+ years old continues to grow in colleges and universities, many feel that the current methods are not intellectually challenging enough for these older students. Much of the data collected in research concludes that the institutions must respond to these differences in motivation and learning. Which means the faculty might soon be challenged to develop more comprehension-based approaches, which will use strategies to explain and apply the course material (Justice and Dornan, 7). This paper will review the unique characteristics nontraditional students possess, compared with traditional students. By pointing out factors such as motivation, coping skills, and learning styles, this paper will illustrate the differences nontraditional students possess for achieving their college education, and why it is important for higher education to alter current teaching methods. These characteristics will illustrate why it is important for universities to change current teaching methods to create an adequate learning ... ... Morris, Emily A., Peggy R. Brooks, and James L. May. â€Å"The Relationship Between Achievement Goal Orientation and Coping Style: Traditional vs. Nontraditional College Students.† Mar. 2003. LookSmart’s FindArticles. 23 Mar. 2004. . Munday, Leo A. â€Å"College Access for Nontraditional Students.† The Journal of Higher Education. Nov.-Dec. 1976, vol. 47. JSTOR. 23 Mar. 2004. . Richardson, John T. E., and Estelle King. â€Å"Adult Students in Higher Education: Burden or Boom?† The Journal of Higher Education. Jan.-Feb. 1998, vol. 69. JSTOR. 23 Mar. 2004. Wolfgang, Mary E., and William D. Dowling. â€Å"Differences in Motivation of Adult and Younger Undergraduates.† The Journal of higher Education. Nov.-Dec. 1981, vol. 52. JSTOR. 23 Mar. 2004. .

David Garrick :: essays research papers fc

David Garrick (1716-1779) David Garrick’s contemporaries felt it would be vanity to describe his acting (Stone and Kahrl 27). Vanity has never stopped Shane Davis from doing anything ! David Garrick was considered to be the most influential and skilled actor of his time. Garrick is credited with revolutionizing the portrayal of character. His concept of ‘experiencing’ the feelings of the character, is a concept that helped lead 18th-century theatre into a new naturalistic era. It was an approach to acting that was directly at odds with the theatrical philosophy prior to Garrick’s inception (Stone and Kahrl 35). Garrick’s innovative style known as naturalism, led the extremely popular and successful actor James Quin to remark " If this [method of Garrick’s] is right, then we are all wrong" ( Cole and Chinoly 131). The style that was so admired and later copied by Garrick’s peers was a combination of naturalism, classical representation of the passions, and exaggerated physicality. Garrick was not the originator of naturalism ,that distinction is Charles Mackilin’s, although he is credited with its success. Pure naturalism can be characterized by Macklin’s instruction of his players to ignore the cadence of tragedy, but simply speak the passage as you would in common life and with more emotional force (Cole and Chinoly 121). The term used to describe this new style of speech is called broken tones of utterance. It is a method of speech which concentrates more on the emotion in a verse rather than its meter. David Garrick was a opportunistic actor who borrowed from many different acting techniques (Stone and Kahrl 345). Garrick’s naturalism was concerned more with the feeling of true emotion , the uniqueness of character, combined with the physical representation of the passions. Representation of the passions was an accepted artistic convention for expressing emotion. Le Brun, a late 17th-century century artist , wrote a "grammar" of the passions from Descartes earlier work. In doing so he gives a formal explanation of the 17th and eventually 18th-century representation of emotion. Le Brun’s manual explains that Contempt is expressed by the eyebrows knit and lowering towards the nose, and at the other end very much elevate; the eye very open, and the pupil in the middle; the nostrils drawing upwards; the mouth shut, and the corners somewhat down, and the upper lip thrust out farther than the upper one. (Le Brun) Le Brun’s descriptions along with many suggestions of mannerisms which should accompany them were reprinted in the acting manuals of the time.

Tourism on Malacca

Tourism on Malacca, Malaysia TABLE OF CONTENT Page 1. 0 Executive Summary 2. 0 Situation Analysis 1 2. 1 Market Summary 2 2. 2 Strength, Weaknesses, Opportunities and Threat Analysis 3 2. 3 Competition 4 2. 4 Product Offerings 5 2. 5 Distribution 6 3. Marketing Strategy 7 3. 1 Objective 8 3. 2 Target Markets and Segmentation 9 3. 3 Positioning 10 3. 4 Marketing Mix 11 4. 0 Recommendation and Implementation 12 1. 0 Executive Summary 2. 0 Situation Analysis 2. 1 Market Summary This part is study about the SWOT analysis, competition, product offering and distribution. The SWOT analysis is divided into four parts which are strength, weaknesses, opportunities and threat. The strength of tourism in Malacca are World Heritage Tours, cultural diversity and multiculturalism, transportation, accommodation, entertainment places and weather. The weaknesses of tourism in Malacca are poor transportation system and poor road infrastructure. The opportunities are Malacca International Airport, improved road infrastructure, new market and transportation system. The threats are environmental degradation, regional safety, Bangkok from Thailand, and Bali from Indonesia. The next is about some competitions between Malaysia and other countries. From this study we made the comparison of tourism between Malaysia and other countries such as Singapore, Thailand and Indonesia. Each of them has their own culture and own benefits to the tourists as well. After that, there is the product offering which the tourism in Malacca can offered to the tourists. It briefly explains what type of tourism services can be offered by tourism Malacca compared to others. The last is about the distribution. It showed the distribution channel that tourism Malacca used towards the tourists as the customer to visit Malacca. 2. 2 Strength, weaknesses, opportunities, and threat analysis Strength †¢ World Heritage Tours Malacca was listed as a World Heritage Tours on 7 July 2008. There are some historical places such as St Paul’s Hill, A Famosa and Dutch Square. These historical places had become the main of the tourist attraction. The tourists can enjoy the Malacca’s traditional Chinatown house that exhibits Peranakan Architecture at Jonker Walk. †¢ Cultural diversity and multiculturalism Melaka is home to an eclectic mix of cultures and historic architecture that continually entice tourists into the region. It offers visitors a rich array of events and festivals throughout the year that highlight its unique cultural identity and history. Melaka consists of variety of culinary treats. Fresh seafood is prepared with Malay and Indian spices, along with a touch of European flair that has outlived its benefactors. Peranakan dishes, a result of Chinese immigrants assimilating into the local demographic, feature Chinese noodles and a long list of sundry spices. †¢ Transportation Melaka Sentral is the main transportation hub of buses services and taxi services in Malacca. It is easier for tourists travel all the historical places by using pubic bus or taxi. The price of taxi services from Melaka Sentral to A Famosa is around 15 to 20 ringgit which is affordable. The tourists also can take trishaw as the tool of transportation to visit all the tourist attraction. †¢ Accommodation There are more than hundreds of hotels, resorts and budget hostel located within the centre of the town. These leisure establishments and hospitable resting easily accommodate the tourists every year. The tourists can find their own accommodation based on their budget. There are some hotels provide a good facilities such as swimming pools, sport facilities, bars and restaurants. So, they may carry these indoor activities if they choose to stay at hotel. †¢ Entertainment places There is a lot of entertainment places located around the Malacca. Shopping centre is one of the places that tourists may choose to go. Mahkota Parade and Pahlawan are the two main shopping centres in the Malacca. There will be some sale seasons in the whole year. The tourists can use the lowest price to buy the souvenirs or cloths during this period. Bars is another entertainment places that tourist choose for relaxing. From there, the tourists can able to adopt local culture and enjoy local foods. †¢ Weather The stable weather patterns in Malacca make any time of year a good time to visit. Melaka is situated within three degrees latitude of the equator. The degree is between 25oC – 33oC. The weather patterns in Melaka aren't extreme. Weaknesses †¢ Poor transportation system Malacca has a really poor public transportation system that the public transports systems are not standardized. Most of the taxis in Malacca don't have a metered system and their charges are random and dependent upon the driver and passenger. A 1. 6-km monorail system was opened with much fanfare in October 2010, but it was plagued with problems and promptly taken out of service. As of December 2010, the monorail is not operational and its planned extension is in doubt. †¢ Poor road infrastructure The streets in the older/historical part of the city are very narrow, so they quickly become clogged during peak hours. This is especially so during the weekends, when cars from other parts of Malaysia and from Singapore flood to the city. Finding a car park lot is also extremely difficult during weekends. Most of the roads are also one-way, so plan your route properly. Opportunites †¢ Malacca International Airport The RM190 million airports, which has a new terminal capable of handling 1. 5 million passengers a year, is targeted to be an airport hub for health tourism. There are more air plane from Airasia and and Firely are expected to fly directly into Malacca. Provided the airlines service which could boost the Malacca tourism market. Moreover, it also more job opportunities for the local citizens and improve the lifestyle. Improve road infrastructure Due to traffic jam especially during the festival season period. There are a lot of cars travels from different places. The limited parking is the main issue will happen on this period. So, a proper infrastructure of road should be implemented. A more parking lot should be make and enlarge the road size should also be implemented. The road constructed should rene w or repair any road which is damage or harmful to the drivers. †¢ New market Malacca located at the southern region of the  Malay Peninsula. It is close proximity to Asian Neighbours such as Singapore and Indonesia. It’s an opportunity for Malacca open a new market at the Strait of Malacca. It’s a strategy location for investor open a new business at there. Open a resort will attract more tourists come to Malacca and create more job opportunity. †¢ Transportation system Malacca Monorial had opened to the public on 21 October 2010. But, the monorial is no longer operational since after a series similar problems happened. It is benefit to the passengers if the monorial is able to operate. By using monorial, the passengers are able saving their time and it’s easy for tourists visit all the tourist attraction. Threats Environmental degradation Today, the increase of shipping activities along the shipping lane and the rapid development in the coastal areas threaten the ecologically fragile environment of high bio-diversity bordering the Straits. Different types of pollutants from industries, agriculture, and land-use activities and domestic wastes are discharged into the Str aits. Along the coast, sand mining, development in mangrove swamps and land reclamation have degraded the habitat for marine life. The economic and ecological losses would rapidly create enormous costs and unforeseeable downstream effects †¢ Regional safety The number of foreign workers keeps increase in the Malacca due to manufacturing and agricultures sectors. It has become a serious problem as all kinds of social and security problems are cropping up. It may affect the image of Malacca and create an anxious toward the foreign tourists. †¢ Bangkok, Thailand It is the capital city of Thailand. This city is famous and appreciated by tourist for its versatility and multiple points of interests. It is one of the largest shopping centers and the largest outdoor market in Asia. Besides the shopping, Bangkok has developed into a magnet for food lovers of all origins. With the Skytrain or underground train service provided, it brings a lot of benefit to the passengers and tourists. †¢ Bali, Indonesia Bali is one of the thousands of islands that together constitute the Republic of Indonesia. It has become a primary destination for tourist from all over the world. Balinese cultures with its Hindu religious ceremonies and rituals are one of the chief attractions of Bali. Bedugul Botanical Gargen which showcases almost 2000 different species of plants and 320 varieties of orchids. Warungs or Roadside cafes serve up the best food to all the visitors. . 3 Competition The Definition of Tourism As the global population ages and travelling becomes cheaper and quicker than it is today and tourism will continue to be a cornerstone of the global economy. The increased emphasis on sustainability and lifestyle decisions will also heavily influence tourism and the way it is marketed in the future. (Tsiotsou & Ratten, 2010). Consumer behavior is a dynamic an d eclectic field of tourism marketing (Mattila, 2004). Global consumption of tourism means that there are many different aspects of the environment people are influenced by. Consumption patterns are changing globally as more people become classified as middle-class in developing countries such as China and India and can afford more time to travel. More people worldwide can afford to stay in hotels but the geographic origin of these consumers is changing. The changing nature of the global hotel industry means that future research should discuss in more depth how consumers’ decision marketing processes are changing (Louviers et al. , 2003). As consumers are aging this will create changing demands in what services and facilities are offered to tourists. More research is required on the mature consumer and how tourist resorts will be affected by these changes. For example, Moschis et al. (2003) highlighted that more research is required on how mature consumers respond to monetary incentives. Kim and Geistfeld (2003) also found that the demand for full service restaurants will increase because of the aging population and stressed the importance of further research focusing on this demographic segment of the population. Another research avenue for consumer behavior studies in tourism marketing is to further analyze the cross-cultural differences of the global travel market. Mueller et al. (2003) found that Irish and American consumers have a different perception of service encounters. (Tsiotsou & Ratten, 2010). According to Mohamed (n. d. ), culture in tourism is an important issue. The relationship between tourism and culture can take many forms and the outcome can be viewed as negative and positive when meeting of hosts and visitors occurs and possibly leads to the transformation of the hosts’ culture. The destruction of local culture as a result of tourism is well documented. Like its Asean neighbors, Malaysia too regards tourism as a very important sector that brings the much-needed foreign exchange, new jobs and businesses. Heritage tourism, classified as a subclass of cultural tourism by the World Tourism Organization, has been identified and spelt out in the new Tourism Policy by the Tourism Ministry as one of the new niche products to be developed extensively for the next ten years. Paralleled with the growing interest in heritage tourism and the global influx of the alternative tourists, tourist arrivals in the Malaysian heritage cities, especially Penang and Malacca, have improved over the years. Despite this, the real potential of culture and heritage as tourism resources is not fully realized. They are not well attended and only started to be appreciated. Malaysia is experiencing a tremendous pace of tourism development. Tourism sector has been recognized by Malaysian government as a major source of revenue and catalyst to the Malaysian economic renaissance. Tourist arrivals to Malaysia for the last ten years have shown a significant rise. In the year 2004, this country attracted 15. 7 million foreign tourists generating around RM29. 7 billion into the company. Major tourist market for Malaysia has been the neighboring ASEAN nations especially Singapore, Thailand, Indonesia and Brunei. Other main traditional foreign markets include China, Japan, Taiwan and India. Coupled with the growth in tourism is a booming interest in the ‘new tourism’. Cultural tourism has emerged as a potential form of alternative tourism among both international tourists as well as Malaysian domestic travelers. Cultural tourism in Malaysia attracted great publicities with the increase in the number of incoming tourists annually. Malaysia has marvelous cultural tourism resources that are readily available to be explored such as the existence of multi-cultural, historical buildings, colorful lifestyles and friendly atmosphere. In Malaysia, heritage and culture has also been identified as new niche products to be developed extensively in tourism development. Cultural vibrancy is clearly manifested in the ongoing and successful â€Å"Malaysia: Truly Asia† promotional drive by the country’s promotion arm, Tourism Malaysia. In this promotion, Malaysia boasts to host a wide variety of Asian ethnic groups that making it into a little Asia. Malaysia also has distinctive multicultural architectural heritage with strong Islamic, Chinese and Western influences; all of which have been portrayed in the heritage buildings. The management of culture and heritage in Malaysia was put under the Ministry of Tourism and Culture, established on the 20th of May 1987, combining Department of Culture from the Ministry of Culture, Youths and Sports with the Malaysian Tourism Development Corporation from the Ministry of Trade and Industries. On 22nd October 1992, the ministry was renamed into Ministry of Culture, Arts and Tourism. This ministry was later divided in Mac 2004, into two ministries, namely the Tourism Ministry and Ministry of Culture, Arts and Heritage. This separation is seen as recognition of tourism as a potential number one sector of the country and a move to appreciate the value of heritage of the country. Agencies under this ministry are the National Archives, the National Art and Gallery, the Department of Museum and Antiquities, Malaysian Handicrafts (Kraftangan Malaysia), the National Film Development Corporation (Finas), the National Art Academy, the National Library and the Istana Budaya (the Culture Palace). Despite the move to strengthen the ministries, the separation of the cultural elements from the Tourism Ministry can give impacts on the direction of ‘cultural and heritage tourism’, leaving this niche area as a no-man’s land! Tourism in Singapore The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates a review of the â€Å"background† of these challenges as they relate to particular social, economic and political conditions of Singapore. Tourism management in Singapore has sought to be adaptable to the changes in the wider socio-economic environment. Tourism policies and strategies have thus largely corresponded to global forces influencing trends in tourism and economic development, as well as responded to local factors such as changing social conditions in the city-state. Yeo et al, n. d. ). As stated in Wikipedia, tourism in Singapore is a major industry and contributor to the Singaporean economy, attracting 11,638,663 tourists in 2010, over twice Singapore's total population. Its cultural attraction can be attributed to its cultural diversity that reflects its colonial history and Chinese, Malay, Indian and Arab ethnicities. It is also environmentally friendly, and maintains natural and heritage conservation programs. Along with this, it also has one of the world's lowest crime rates. As English is the dominant one of its four official languages, it is generally easier for tourists to understand when speaking to the local population of the country, for example, when shopping. Transport in Singapore exhaustively covers most, if not all public venues in Singapore, which increases convenience for tourists. This includes the well-known Mass Rapid Transit (MRT) system. The Orchard Road district, which is dominated by multi-story shopping centres and hotels, can be considered the center of tourism in Singapore. Other popular tourist attractions include the Singapore Zoo and Night Safari, which allows people to explore Asian, African and American habitats at night without any visible barriers between guests and the wild animals. The Singapore Zoo has embraced the ‘open zoo' concept whereby animals are kept in enclosures, separated from visitors by hidden dry or wet moats, instead of caging the animals. Jurong Bird Park is another zoological garden centred around birds, which is dedicated towards exposing the public to as uch species and varieties of birds from around the world as possible, including a flock of one thousand flamingos. Besides, the tourist island of Sentosa, which attracts more than 5 million visitors a year, is located in the south of Singapore, consists of about 20-30 landmarks, such as Fort Siloso, which was built as a fortress to defend against the Japanese during World War II. Guns from the World War II era can be seen at Fort Siloso, from a mini-sized to a 16 pound (7  kg) gun. Moreover, the island has built the Tiger Sky Tower, which allows visitors to view the whole of Sentosa, as well as the Sentosa Luge, a small one- or two-person sled on which one sleighs supine and feet-first. Steering is done by shifting the weight or pulling straps attached to the sled's runners. Singapore has two integrated resorts which house casinos, namely Marina Bay Sands and Resorts World Sentosa. Tourism in Thailand Thailand is neighbourhood of Malaysia; in another saying it’s Malaysia’s competitors too. Thailand country is most famous for its architecture of the oldest temple such as Bang Pa-in, Ayutthaya, Wat Phra Sisanphet, Ayutthaya and etc. Whereas the most popular place which are attraction for tourist are Kanchanaburi which is a good place for nature lovers, Pattaya beach which is just two hours drives from Bangkok, Doi Tung Royal Villa, Sukhoithai, Ko Nang Yuan,Surat Thani,Phuket and etc. The Tourism Authority of Thailand (TAT) board has used â€Å"Amazing Thailand† as their theme, while the new tagline is â€Å"Always Amazes You† which is to reinforce the many aspects of â€Å"Thainess†. They were gave more strength on many traditional aspects. The TAT’s marketing campaigns for 2011 will be highly visible worldwide through traditional promotional channels including TV commercials and vignettes, print advertisement. Moreover there also be an increased use of celebrity ads, which invite popular actors or sports person to major events in Thailand, and encourage them to shoot their film in Thailand so that the world knows the beauty of the country. Besides that, Bangkok Metropolitan Administration has come up with this campaign so call â€Å"Bangkok is Waiting for you† by CNBC Asia Pacific. This is for welcomed the tourist to explore the tradition, unique cultures, exquisite architecture, foods and ways of living of its inhabitants. Tourism in Indonesia Last but not least, Indonesia is one of the competitors of Malaysia which is located at the South of Malaysia. Indonesia is bigger area compare to Malaysia. It has most beautiful place which tourist attraction such as Bali, Jakarta, Borobudur, Mount Bromo, Sumatra, Sulawesi, Lombok, Yogakartas and etc. The official Indonesia government authority that is responsible for tourism sector in Indonesia is the Ministry of Culture and Tourism of Indonesia. In effort to boost the acceleration of the international and domestic tourist movement, department already create 2 promotional tourism theme entitled â€Å"Indonesia Ultimate in Diversity† International level and â€Å"Ayo, Tamasya Jelajahi Nusantara† for domestic that both will show the unique status of Indonesia(Ardiwidjaja. R). They have launch certain campaigns by yearly, such as 1991,2008,2009 and recently 2010. Year 2010 have lots of support compare to the previous years by travel and tourism industry in Indonesia, including the Ministry of Culture & Tourism, the Provincial Government of West Nusa Tenggara, West Nusa Tenggara Culture & Tourism Office, Lombok Sumbawa Promo, Garuda Indonesia as Official Airlines, other supporting airlines, Indonesia National Air Carriers Association (INACA), Board of Airline Representatives Indonesia (BARINDO), Association of Indonesian Tours & Travel Agencies (ASITA), Indonesia Hotels and Restaurant Association (PHRI), Indonesian Conference and Convention Association (INCCA), Pacto Convex as the event organizer, supported by national and international media. Lombok and Sumbawa in West Nusa Tenggara have set a target of wooing one million tourists to visit the islands by 2012. 2. 4 Product Offerings 2. 5 Distribution Distribution The distribution of travel and tourism products or services is a most important activity along the tourism chain majorly in Melaka tourism aspect. There are two main considerations which need to be distinguished: first, the degree to which organisations become involved in organising and structuring the overseas distribution channel such as the Melaka’s government anticipation, and second, organisations' reactions and responses to marketing and distribution strategies of intermediaries in overseas markets. As a result of organisations' activeness or passiveness with regard to these two considerations, four trade-oriented strategies are possible: by-passing, co-operation, conflict, or adaptation. A by-passing strategy means travel and tourism organisations or airlines would relinquish any collaboration with the distribution channel. Melaka’s government should considering opening a proper international airport in order to compete with the other states such as Penang, Ipoh, Kuala Lumpur, Johor Bharu, Kuching and Kota Kinabalu. The appropriateness of this strategy for public and private travel and tourism organisations seems very limited, considering the current importance of intermediaries in most overseas marketplaces. Adventure tourism is at the cutting edge of world tourism, and its newness merits a comprehensive examination, unhindered by the confines of traditional delineations. Despite a number of attempts to define the concept of ‘adventure tourism’, consensus remains to be lacking within the academic community; indeed, as the boundaries of knowledge are receding, the number of proposed definitions and conceptualisations appear to be increasing. †¢ be of a heightened nature – a stimulating context will induce a range of emotions(of which excitement will be key), and separate it from everyday life; such as creating the new idea from the istorical and existing buildings and spots which they could improvise on making it interesting †¢ entail intellectual, physical or emoti onal risks and challenges – these will be absorbing the interest and love towards the beauty of Melaka’s nature †¢ be intrinsically rewarding, providing opportunities for enjoyment, learning and self-development [pic] Distribution in tourism is mainly regarding these three factors which decide the upstream of the tourism industry. A consumer who comes to Melaka is a major factor for the tourism industry as it drives in Malaysian and non-Malaysians into the province of Melaka. Melaka is mainly known as ‘Bandaraya Bersejarah’ which has been known for many years. They could use this as a competitive advantage to pull the attentions of tourist. Segmenting the tourist is a vital procedure as they can be identified and classified which type of tourist. This can be group based on their point of interest, culture and beliefs. Trade including travel agents, wholesalers who do tourism as their main business , can be good intermediaries for the government and tourist. Melaka Tourism industry invites the involvement of travel agents to support the tourism industries as they can reach to the tourism and penetrate easily into the market. This is main reason why for the past 5 years, travel agents in Melaka had subsequently raise up due to the encouragements gave by the Melaka state government itself. Sub line industry and sector associations or professionals including RTOs, VICs, media, industry suppliers and airlines industry. Small to medium-sized enterprises [SMEs] located throughout the globe that offers both direct travel-related services (accommodation, dining, transport, recreation and entertainment) and ancillary services (insurance, software, content, finance, weather, news, maps). Distribution plays a vital role in the development of the tourism in Melaka. There are more places and hot spots that are yet to be explored in the state, as the sub-urban areas are rich with natural beauty of their historical traits such as in Alor Gajah, Jasin, Machap and many more. If the distribution role is played wisely, the advantages could be fully capitalized and tourism industry will be a huge leap for Melaka. 3. 0 Marketing Strategy 3. Objective 3. 2 Target Market and Segmentation 3. 3 Positioning Positioning is the act of differentiating a brand in customer’s mind in relation to the competitor in term of attributes and benefits that this brand does offer. It also can said as a process of developing str ategy for â€Å"filling a slot† in the mind of customer. Positioning can be categorized by benefits, price, quality, competitor, usage and experiences. In tourism Malacca, it included two categories which are benefits and experiences. Benefits For the benefits, Malacca can give a feeling that is back to the past of Portuguese occupied Malacca at a long time ago for tourists themselves. They can feel the historical culture in Malacca and they are able to understand more history from Malacca. The second thing of benefits is the local foods on Malacca. We know that Malacca is the one of the state on Malaysia country. It provides the local foods like nasi lemak, curry ayam, rojak and other that the tourists can’t eat and enjoy this kind of foods on their country. It is advantages for Malacca to attract more tourists to come to the place together. Besides that, Malacca also provided three wheel bicycle for people who may tired after the long journey of visit. The three wheel bicycle can let the tourist to enjoy the comfortably when sitting on it and see around the view of the tourism place. Experience For experience sector, Malacca comes out a slogan which is â€Å"Visiting Malacca Means Visiting Malaysia†. This slogan give the meaning that Malacca is a tourism place combined all historical culture together and the different race staying together in a one place with peaceful and harmony. Besides that, Baba Nyonya is also an experience sector for tourism Malacca. Baba Nyonya is famous among the Malacca Area and we can know more about the culture of BABA Nyonya at The Baba Nyonya Heritage Museum. Jonker Walk Street also provided an experience for tourists because a lot of traditional foods and drink of Malaysia are selling along the street. The tourists can enjoy the foods along the street and it can give the tourists unforgotten memory at that place. Zoo Malacca can be one of the experiences too for tourists. Zoo Malacca gives people a different view of zoo in Malaysia and let people know what animals are available in Malaysia. Besides that, crocodile farm also can be the experience because there are few crocodile farm to show in Malaysia. It can make the tourists to know different type of crocodile species and know their lifestyle as well. 3. 4 Marketing Mix The marketing mix is probably the most famous marketing term nowadays (Marketing Mix, 2000). Marketing mix also can be defined as Four P’s which include product, price, place and promotion. When marketing their products or services, firms need to create a successful combine of the right product, sold at the right price, in the right place and using the promotional strategy. This Four P's are the tools that the marketer can control, subject to the internal and external restrict of the marketing environment (The 4 P's of Marketing, 2002). The goal is to make decisions that center the Four P's on the customers in the target market in order to generate a positive response and establish perceived value (The 4 P's of Marketing, 2002). Place (Distribution) Place is about getting the products or services to the customer. Place can also be defined as the location of all the points of sale which give prospective customers with access to tourist product (Tourism Destination Market, 2003). However, the place where the tourist buys the tourism product can be varied. Travel agents, tour operators and tour wholesalers are a few examples of the place or distribution in tourism. A travel agency is a business that helps customers to plan their holidays and help to make various types of travel arrangements such as flight tickets and accommodation reservations. Tour operators are businesses that combine two or more travel services and sell them through travel agencies or direct sell them to final customers as a package tour (Tour operator, 2001). On the other hand, tour wholesaler is a company that sells tour packages and tour product to travel agents. Tour wholesalers normally receive a 20% discount from accommodations and transportation companies then pass on a 10 to 15% discount to the retail agent (Tour wholesaler, 2009). In the meantime, customers will choose the agency which may give them the highest satisfaction. Nowadays, the Internet has enabled entirely new forms of social interaction and activities. The Internet is the newest and it is most powerful tool available to tourism marketers. Marketers can take this advantage by creating tourism Melaka official website in order to update the current information for visitors. Tourism destination web sites may consist of pictures, videos, sounds, animations, graphics, text and interactive maps . If the visitors have accessed to according Web site and read though all of the information, they will have a good understanding of the history, culture and viewpoints of Melaka and it will win the minds of potential tourist. Promotion Promotion is the business of communicating with customers. Besides, through the promotion it can provide information that will aid customer in making a decision to purchase a product or service. Promotion also includes of advertising, sales promotion, travel shows and public relations. Tourism in Melaka can be further developed by promoting many aspects that state has. Melaka is a place not only popular for its historic importance, with a rich cultural history Malacca is a shopping heaven. Shopping in Melaka can be an xciting experience if visitors know what to shop for and from where. Many types of media can be used to promote tourism in Melaka. For example, marketer can use the traditional print media, both newspapers and magazines. There are travel w riters to describe about the viewpoints of Melaka, to inform and entertain the readers. Besides, the social networks such as Facebook and Twitter have become a tool for promoting tourism. Nowadays, most of the people are spending their time on Facebook, but maybe just 20 minutes on the other Website. So, by creating a Facebook fan page or updates current information on Twitter about Melaka tourism, it is essential way to attract international tourist to visit Melaka. In addition, government should set a law that businessman cannot charge exorbitant rate to tourist. Tourists must charge in same price as local for products or services that they buy. Moreover, the quality of products or services must be at the top priority for business. By having this way, it can build the reputation of Melaka and it can also fascinate tourist to make Melaka as their favourite spot to visit or holiday destination. On the other hand, Government has put great effort into enhancing and developing the basic infrastructure and facilities such as transportation and telecommunications in order to meet the requirements or expectation of the tourists. Moreover, marketers can organize some promotional programmes and exhibitions in Melaka in order to attract tourists who are from different country. Marketers can introduce tour package to international tourist which the tours with quality and lower price. As the part of its promotional effort, Malaysia’s national airline such as MAS and Air-Asia may together with local hotels and offered a special packages which consisting of accommodation, flight and tour arrangement as well. These promotional packages can be advertised on TV, newspapers, magazines, brochures, Internet and so on. No doubt that, the number of tourist in Melaka will be increased if marketer able to manage the promotion strategy well. Product Product is referring to the product or services offered to customers, its characteristics, how the product branded. In order to attract international tourists to visit Malacca as a travel destination, intangible product are service based (wikipedia, n. d). Besides, to retain competitiveness in the market, product differentiate is required and it is one of the strategy to differentiate a product from competitors in the same industry. In order to attract international tourist, the services including the procedure of trip, accommodation, transport and others need to be plan well. Since Malacca is known as heritage city in Malaysia, therefore it can be a starting point provide tourist to getting know the Malacca history place. For example, A’ Farmosa, the landmark of Malacca ;Dutch square which also called as Red Square as the area is surrounded by red painting buildings; Jonker Street is a lively street famous for it’s culture and heritage; Stadhuys which is History and Enthnography Museum; Chris Church and many others historical areas. Rather than the historical places, having Malacca duck tour around Malacca city, river cruise which takes passenger from the jetty and night cruise is more interesting as can see light in the riverbank’s buildings, water fountain show and bridges; lastly is Taming Sari Revolving Tower which offers breathtaking 360-degree views of the historic city and coastline. Away from the city, experience the nature such a way help tourist release stress and pressure such as Butterfly farm, Zoo Malacca, Crocodiles farm and many others. This kind of places which help tourist to enjoy the natural resources. Food is another thing to attract tourist to come to Malacca. One of the most famous foods at Malacca is chicken rice ball which can taste for the original chicken rice ball. Others food like Satay Celup, Baba Nyonya Food, cendol and many others. There are many shopping centres in Malacca which allow tourist visit for spend other leisure times. Besides that, based on the customer’s preferences, provide the standard otel experience in their budget which good and imaginative staff for serving them. Therefore, create something specifically memorable for the trip for them. Providing them the hotel at location which allows them easily to visit all the places they wish to go. Security of the tourist is important. Therefore, transportation is needed duri ng the travel period. Along with the trip, the tourist always is guidance by the tour guide depend on the race of the tourist. Therefore, they can enjoy the trip without language barrier. Pricing Different people have their different budget for the trip. In theory, price is determined by the discovery of what customers perceive is the value of the item on sale. We had offer different kind of strategy due to different kind of consumer which including seasonal pricing, last minute pricing, package deals. Seasonal pricing is a mix of price throughout a year to cover low and high season. This kind of strategy is to cater for different levels of demand due to the time of a year. Like for example, the school holiday period and local event of Malacca. While last minute pricing also is a way used to attract the consumers for booking for the travel. It is a common method and basically discounting the prices according to forward bookings and promoted on last minute booking websites. Discounting always is unavoidable in a competitive market and in order used to attract business. It can be deal by adding several conditions like minimum to stay, number of travelers in the booking. Continuously, package deals are another way to attract international tourist. Different packages need to be meeting with different need of niche market. We can develop packages with complimentary tourism partners in Malacca to stimulate demand such as cooperate with the local business. In other word, we work with multiple attractions to create bigger package and lead to deeper discount. For example, work with trolley car tour, museums and other attractions in order to offer package discount. We also can offer the saving packages with bundle lodging, activities, accommodation and food for the families, honeymooners and groups travel. 4. Recommendation and Implementation References 1. Tsiotsou R. & Ratten V. (2010). Future Research Direction in Tourism Marketing, Marketing Intelligence and Planning, 28, 1-3. 2. Mattila, A. S. (2004), Consumer Behavior Research in Hospitality and Touris m Journals, International Journal of Hospitality Management, 23, 449-57. 3. Louviers, P. , Driver, J. and Powell-Perry, J. (2003), Managing Customer Behavior dynamics in the Global Hotel Industry, Journal of Vacation Marketing, 9 (2), 164-74. 4. Moschis, G. , Curasi, C. and Bellenger, D. (2003), Restaurant Selection Preferences of Mature Consumers, Cornell Hotel & Restaurant Administration Quarterly, 44 (4), 51-60. 5. Kim, E. nd Geistfeld, L. (2003), Consumers’ Restaurant Choice Behavior and The Impact of Socio-Economic and Demographic Factors, Journal of Foodservice Business Research, 6 (1), 3-24. 6. Mueller, R. , Palmer, A. , Mack, R. and McMullan, R. (2003), Service in The Restaurant Industry: an American and Irish Comparison of Service Failures and Recovery Strategies, International Journal of Hospitality Management, 22 (4), 395-418. 7. Mohamed (n. d. ). Retrieved December 19, 2011, Cultural Tourism Promotion and policy in Malaysia. 8. Yeo, B. S. A. , Tan, E. S. , Wang, J . & Wong, T. (n. d. ). Tourism in Singapore: An Overview of Policies and Issues. 9. Wikipedia. Retrieved December 19, 2011, Tourism in Singapore from http://en. wikipedia. org/wiki/Tourism_in_Singapore. 10. Tourism in Indonesia, Retrieved December 18, 2011 from Wikipedia: http://en. wikipedia. org/wiki/Tourism_in_Indonesia 11. Indonesia Tourism. (2011). Welcome to most beautiful places in Indonesia. Retrieved June 29,2011 from BlogSpot Website: http://baliyogya. blogspot. com/ 12. Ardiwidjaja. R. Strategic Sustainable Tourism Development in Indonesia. Retrieved December 13, 2011 from Website: http://www. budpar. go. id/filedata/4032_1283-STRATEGICSUSTAINABLETOURISMDEVELOPMENT. pdf 13. Amazing Thailand, Always Amazes you (2011). Retrieved December